FREE FRANCHISE READINESS ASSESSMENT

Find Out If
Franchise Ownership
​Actually Fits You

A 10-minute assessment built on the Six Factor Analysis, the same framework I use with every client. 

You'll get a clear read on your readiness, your fit, and your realistic next step. Even if that step is "not yet."

Start My Free Assessment

No cost. No obligation. No sales pressure. About 10 minutes.

The most expensive mistake in franchising happens before anyone buys anything.

It happens when someone starts with "which brand?" instead of "am I ready?"

Most people research franchises the way they shop: compare options, pick the most appealing one. But two people can buy the same franchise and have completely different outcomes, because the difference was never the brand. It was the fit between the owner and the model.


That's what this assessment measures. Not which franchise to buy. Whether ownership fits you, and what kind, before you're deep in sales conversations with people whose job is to say yes.

What the assessment tells you

Your readiness picture

Where you stand on capital, timeline, and expectations, and where the gaps are.

Your fit profile

Whether owner-operator, semi-absentee, or multi-unit structures align with your time, goals, and risk tolerance.

Your blind spots

The factors most first-time buyers never think to weigh (they're usually the ones that decide the outcome).

Your honest next step

Sometimes that's exploring seriously. Sometimes it's waiting a year. Both answers are wins.

How It Works

Three steps, no surprises

1. Take the assessment (about 10 minutes). Straightforward questions about your goals, capital comfort, time, and how you like to operate. No trick questions, no right answers.

2. We review it through the Six Factor Analysis. Lifestyle alignment, risk tolerance, operational match, financial structure, psychological fit, and timing. The same lens I apply before ever discussing a brand with a client.

3. You choose what happens next. If it makes sense, we'll talk through your results in a free strategy session. If franchising isn't right for you, that's exactly what I'll tell you. I'd rather lose a placement than watch someone buy the wrong business.

Who This Is For

A quick honesty check

This probably isn't for you if:

  • You're looking for someone to tell you which franchise will make you rich (nobody can promise that, and anyone who does is showing you a red flag)
  • You've already signed with a brand and want validation after the fact

This is for you if:

  • You're a professional or investor seriously exploring ownership in the next 3-18 months
  • You have (or are building toward) $150K+ in investable capital
  • You want a structured way to think, not a pitch

About Lisa

Advice from someone who actually owns franchises

I'm Lisa Welko, founder of Integrity Franchise Group. I'm a franchise advisor, and I'm also a franchise owner. I currently own a Gameday Men's Health location and previously built and operated Ellipse Fitness. So when we talk about ramp-up, staffing, or what a "semi-involved" week really looks like, it's not theory.

My firm doesn't sell franchises and doesn't push brands. We help people make ownership decisions through a structured process, with access to 900+ brands through The Perfect Franchise network when a search makes sense.

Transparency, because you should ask: our advisory services are free to you. We're compensated by franchisors when a placement happens, the same way across brands, which is why we have no reason to steer you anywhere. And no reason to steer you into ownership at all if it doesn't fit.

Helped Hundreds of People Find their Perfect Fit Franchise

20+ Years Experience

900+ Brands from different industries

What clients say about the process

Russ P.

Gorilla Property Services Franchisee

"Working with Lisa helped me realize I didn’t need to build a business around my past experience. Franchising gave me the confidence to learn something new, trust the process, build the right team, and move forward with the support I needed."

Watch his story -> Click here.

Heather B.

Network in Action Franchisee

“She (Lisa) heard me. Every brand she presented felt like something that could complement what I was already doing and actually fit my personality and interests.”

Watch his story -> Click here.

Matt H. & Aubrey H.

Hello Sugar Franchisee

“You were so great at telling us what to expect from the brands at each stage of the process, the kinds of good questions to ask, and where to really focus in on the FDD. It was helpful to have you guide us through what was and wasn’t a good fit.”

Watch his story -> Click here.

Fola

IV Nutrition Franchisee

"As much as we talked, I could tell that you guys (Cece & Lisa) were really on my side. You showed me some brands, I asked you tough questions, you came back and really provided guidance... Your process really guided me in making the decisions that I feel comfortable with."

Watch his story -> Click here.

FAQ

Is this a sales call in disguise?

No. The assessment is a diagnostic, and the optional follow-up session is a working conversation about your results. You'll never get urgency tactics from us. A rushed yes costs more than a slow no.

What does it cost?

Nothing, and there's no obligation afterward. Our advisory is franchisor-compensated, disclosed openly, and free to candidates.

What happens with my answers?

They're reviewed by our team to prepare your readiness picture. They're never sold or shared with franchisors without your permission.

What if the answer is "you're not ready"?

Then you'll know that now instead of $150K from now, and you'll know exactly what would need to change. Several of our best client relationships started with "not yet."

Do I need to know which franchise I'm interested in?

No. It's actually better if you don't. Fit comes first, brands come later.

How long does it take?

About 10 minutes. The clarity tends to last considerably longer.

Ten minutes now, or find out the hard way later.

Franchise ownership is one of the biggest financial and lifestyle decisions most people ever make. The people who get it right aren't the ones who found a magic brand. They're the ones who understood their own fit before they started shopping.

Start My Free Assessment

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